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What needs, beyond the material, can your brand fulfill for people. Our belief in democratizing digital marketing has enabled our clients to generate big returns at a local level. But there are eight high-level ad categories on Facebook, each with its possibilities: Video absolutely, unequivocally, cannot be ignored by serious marketers that intend to advertise on Facebook. Learn what innovative agencies are doing to stay ahead. Video, of course, is all the rage, and augmented reality is taking firm with the evolution of Spark AR Studio. Define your Facebook advertising goals and then drill down to appropriate ad tools. Many advertisers are leveraging Facebook IQ to understand the best ways to connect with their target audiences. Be smart. One of the interesting things about Facebook video ads is that they often dont appear to be ads, at least at first. As a place where people exchange messages, share, and socializeas a seemingly endless source of endless amounts of contentthe Facebook platform is shaped, in part, by the world events happening around it. COVID-19 Will Leave a Lasting Impact Say what you will about COVID-19 (theres probably plenty of debate happening on your Facebook timeline), but the economic impact of this pandemic is real. This trend is showing no signs of slowing. As statues to confederate figures fall (see: Richmond, Virginia), professional sports teams change their controversial names (see: the Washington professional football team), and corporations pledge money and resources toward a more inclusive society (see: Google), scrutiny is at an all-time high. However, investing in Facebook ads also entails some thinking. Not likely. And way back in 2019 (seems so long ago, doesnt it? A Simple Hack to Combine Facebook Ads and Google Ads; Trend #3: Google Gallery Ads. The possibilities are also pretty expansive, with options for Messenger, Playables, Carousels, and Stories (among others). The technology and resources are stunning, and it can all be quite overwhelming. As the online marketplace continues to become more saturated and Facebook advertising costs continue to rise, returning to the foundational aspects of running ad campaigns on Facebook and Instagram will be critical to success. A look at existing studies reveals that a ballpark Facebook ad cost for most industries is somewhere between $0.50 and $2.00 per click. By some estimates, that number has swelled to nearly 3 billion in 2020. Generate leads? The average cost-per-thousand-views on Facebook is $11.20 (Fit Small Business)As of Q2 2020, Facebook ad revenue was growing 10% year-over-year (Facebook Investor Report)A Wordstream study found that across all industries, the average click-through rate on Facebook ads is 0.90% ()The same Wordstream study found that the average conversion rate on Facebook ads is 9.21% () Use this guide for Facebook ad specs to help: 1. His work as CEO of Cardinal has recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicles 2016 Small Business Person of the Year,and the Digital Marketer of the Year by Technology Association of Georgia (TAG). Throughout 2020, a growing number of people and brands have expressed their distrust and displeasure with the social media giant by boycotting the platform altogether. By submitting this form you are giving us permission to email you DAN monthly newsletter only. Keep this in mind as you build out your Facebook advertising strategy for 2021: people will find you on their mobile phones, a trend that wont likely abate any time soon. Facebook ads expert Tara Zirker shares five trends that will impact Facebook ad results in 2021. In 2017, the company eclipsed 1.9 billion monthly users. As generic lifestyle imagery becomes less effective, brands are turning to their products for visuals. Use these stats to bolster your knowledge about Facebook ads. If the tremendous upheaval, activism, and change that has swept the scene in 2020 is any indicator, people have the power to demandand getmore out the platforms they use for social media, entertainment, networking, and consumption. The booms and busts are happening along lines heavily drawn by the pandemic, especially when it comes to eCommerce. It really promises to be a marketers smorgasbord, one thats more crowded and competitive than ever. Try writing longform ad copy to accompany your news feed ads and ad creative. We believe that after reading this article, you perceive it as an additional opportunity to boost your ROI and other performance metrics. We promise not to spam you! 27 Facebook user demographics you need to know in 2021 1. Things evolve so quickly at Facebook that the question advertisers face in 2021 is what cant we do? Marketing . Socialbakers Q1 2021 Social Media Trends Report Shows Strong Growth With Facebook and Instagram Ad Spend Up 60% News provided by. Major brands, such as North Face, FEI, Starbucks, Unilever, Verizon, and most recently Disney, have massively cut back on Facebook ad spend in response to the ways Facebook is handling political advertisements, fact-checking, and hate speech. Consumer demand is following the new normals in consumer behavior, and Facebook advertisers need to act accordingly. In a world where were bombarded with new products and services daily, marketers are leaning on user reviews and customer testimonials to build trust.

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